American Crew Forming Cream offers medium hold with medium shine for all hair types. It also gives hair excellent pliability, natural shine and a thicker appearance.
American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the #1 Men’s Professional Styling and Hair Care Brand.* Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. *Source: Kline’s Male Grooming USA 2018 Report